Seven AmCham members – Coca-Cola, Sodimac, Carozzi, Líder, Rosen, Colgate and Falabella – were included in research firm GfK Adimark’s Chile 3D 2013 ranking of the 15 most respected brands in Chile. The brands were announced on April 25 during a ceremony at the Hotel Hyatt in Santiago.
The study covered 260 brands in 43 categories nationwide. The overall perception of consumers, as measured by the Brand Capital Index, improved with respect to 2012. The index – on a scale of zero to 1,000 – is based on three pillars: prestige, affection and presence. The brand with the highest rating was Nescafé, which obtained 968 points in the market presence category.