On May 19, the Sustainability Committee launched its latest annual program. The event was presided over by Charles Kimber and Ricardo Garcia, directors of the board at AmCham. Invited as guest speaker was Marina Pol Longo, senior consultant at FSG, who gave a presentation on “Creating shared value and community involvement: experiences from Chile and around the world”.
While opening the event, Kimber and Garcia presented the Committee’s work program for 2014. They took the opportunity to remind attendees of the mission of the Sustainability Committee: to foster collaborative relationships between businesses and the local communities in which they operate.
During her presentation, Marina explained the concept of shared value and addressed the coming together of economic and social goals of a business, pointing out how these now form part of general business strategy. She highlighted how businesses should seek to increase their competitiveness while also responding to the social needs of the communities. In this way, a company can ensure its sustainability in the long term.